Consumer behaviour has shifted. South Africans are comfortable paying monthly for access instead of ownership, across electronics, appliances, furniture, fitness and sport.
Buy-now-pay-later adoption in South Africa has grown year-on-year, and globally, the subscription economy has expanded massively in the past decade.
The pattern is consistent: when you give people a way to access what they want without a large upfront cost, demand follows.
Golf equipment is no different. Our own research found that 79% of South African golfers only upgrade their equipment every four or more years, and that cost is the number one reason they don’t upgrade more often. That’s not a lack of interest in better gear. That’s a lack of an affordable way to get it.
We give your customers that option. We turn a purchase they couldn’t justify into a subscriber you earn from every month.